From the Grainmarket Alpaca Herd to You
At Grainmarket Alpacas, we’re proud to say that the luxurious knitwear created by Alpaca Apparel begins right here on our farm in the New Forest. Many people don’t realise that the award-winning alpaca fleece used in the brand’s British alpaca knitwear comes directly from our own ethically raised herd.
Our alpacas are bred with a focus on correct conformation, strong genetics, and exceptional fibre qualities — the foundation of sustainable alpaca farming. Every fleece is hand-graded for brightness, fineness, uniformity, and that famously soft handle that makes alpaca yarn so special.
This commitment to excellence was recognised when Alpaca Apparel won the Drapers “One to Watch” Award,
The judges loved the brand’s clarity of purpose, its regenerative farming ethos, and the way every decision connects back to the land, the herd, and responsible production.
Sustainability That Goes Beyond a Buzzword and Shapes Every Part of the Brand
They recognised Alpaca Apparel’s genuine commitment to sustainability, not just in the materials used, but across every stage of the process. From responsible farming practices and ethical fibre sourcing to careful production and long-term thinking, sustainability is built into how the brand operates day to day, not added on as an afterthought.
This consistent approach is what sets Alpaca Apparel apart, showing that quality products and responsible practices can go hand in hand without compromise.
Strong Foundations with Real Commercial Potential and Room to Grow
The panel selected the brand unanimously, highlighting its solid foundations and clear direction. With a strong identity, considered product range and a focus on doing things properly, Alpaca Apparel is well positioned for growth.
Importantly, that growth isn’t at the expense of its values. The brand has the potential to scale in a way that stays true to its roots, maintaining quality, consistency and its commitment to responsible production as it continues to expand.
From farm-to-fashion, our alpaca fleece is transformed into traceable, sustainable knitwear that celebrates the very best of British alpaca fibre. When you wear Alpaca Apparel, you’re wearing the story of our land, our herd, and our dedication to responsible alpaca breeding.